Thursday, July 24, 2008

Coloring from Coconut Husk

The information that such a dress costs US$ 3,000 here is absurd. A
friend of mine in the US said that the demand for natural products
with a tropical appeal is quite high where he lives. I suppose as
people abroad are willing to pay that much for a beautifully crafted
outfit, it is immediately presumed that it'll cost that much here too.

The creation of the piƱa cloth has been a pride to many of our
countrymen. I think it's a brillant move to market it, bringing many
investment and income generating opportunities for those who practice
the craft.

--- In kgma@yahoogroups.com, "kgma_news" wrote:
>
> Made from pineapple strands and dyed with the natural color of
young
> coconut husk, the rose-colored pina dress worn by President Gloria
> Macapagal-Arroyo to the 50th foundation anniversary of the
Department
> of Science and Technology (DOST) turned out to be a walking
showcase
> of the Philippine fabric's bright potential in the world market.
>
> Delicately woven by weavers of Aklan province in the island of
Panay
> in the Visayas, the pina cloth was later embroidered by
seamstresses
> from Lukban, Quezon, itself famous for its creations from native
products.
>
> The cloth was produced with technology earlier created by the
> Philippine Textile Research Institute (PTRI), according to Press
> Secretary Jesus Dureza.
>
> The Press Secretary revealed that DOST Secretary Estrella `Nina'
> Alabastro had related to him that a New York-based Filipino
designer,
> Anthony Legarda, had made it his dream project to design a dress
for
> President Arroyo.
>
> The special design of Legarda, who said he could fetch up to
$3,000 in
> the United States for such exotic creations -- was then executed by
> couturier JC Buendia, added Dureza who clarified that the dress did
> not actually cost the President $3,000.
>
> "DOST Secretary Alabastro said the fabric and the embroidery would
> cost only around P3,500-5,000 in the Philippines," Dureza added.
>
> The Press Secretary enthused that the presidential attire gives
hope
> to people in the fabric and design industry to "take advantage of
> waste material like coconut husk dye" to cash in on the growing
> international demand for "environment-friendly fabrics and
> local-crafted wear.
>
> "This has great value in the United States and in the countries in
the
> European Union," Dureza said.
>

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